As a Senior Writer at Hallmark Cards, I partnered with an Art Director to lead a team of writers and designers in developing a range of gift products for Hallmark Channel. We identified high-performing formats and also brainstormed some new ones, resulting in a model line that included  Christmas boxed cards, barware, gift presentation, clothing, and home décor. Our team explored the essence of what our consumer loved most about Hallmark Channel, and used those emotions to create products Hallmark Channel fans would love.