immersive experience

The Art of Celebration

I worked with a creative team to brainstorm meaningful vignettes for this pop-up experience...

and then we brought them to life!

I also wrote the copy featured here.

Instead of simply creating cute selfie stations,

we provided opportunities for connection, engagement, and self-expression. Each photo opp was also an opportunity to think of a loved one, an inside joke, a shared moment...and then reach out and connect.

We set up a mock voting booth where visitors could choose "the next Hallmark holiday"

(playing off the rumor that Hallmark invents holidays.) I'm sure the candy offered with each option didn't alter the voting results whatsoever.

I came up with the holidays, the sell copy, and the poster copy.

Our wall of ribbons gave visitors the chance to celebrate the little things. I had a blast coming up with hundreds of tiny (and often funny) award-worthy statements!